LICO力高設計 | 理想生活之衣門子體驗店

設計:LICO力高設計 | 項目地點:惠州 | 類別:商業空間 | 2022-11-01 5820 60

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理想生活訴求

Appeal of Ideal Life


孫中山先生在《民生主義》中提出“衣食住行”的生活基本需求,將“衣”排在第一位。中國人穿衣抵御寒冷,并主張著衣應知禮義廉恥的觀念,可見一斑。YIMENZI衣門子,是土生土長的、年輕的中國女裝廠牌,致力于為當代中國女性理想生活方式與風格化著裝,提供多元且具有質價比的專業選擇。In Sun Yat-sen’s "People's Livelihood Doctrine", he put forward the basic life needs of "clothing, food, housing and transportation", and ranked "clothing" in the first place. The ideal of Chinese people that dressing is to resist the cold, and a way to know propriety, righteousness, probity and shame is so visible. YIMENZI , a native and young Chinese women's clothing label, is committed to providing the ideal lifestyle and stylized dress for contemporary Chinese women, and offering diversified and professional choices with quality and price ratio.


YIMENZI衣門子,2015年創立于深圳,是 “專注為女性獨特個性氣質之美而生”的專業女裝生產廠牌?;葜輺|湖五街廠牌體驗店,背靠惠州江北片區CBD中心華貿天地,面積60㎡,是YIMENZI廠牌在信息化與大數據時代背景下,從研發、設計、生產走向市場,走向自主品牌,并將線下與線上進行融合的一次全新嘗試,它將與YIMENZI華貿天地旗艦店一同完成YIMENZI理念傳導、個性基調的品牌初印象建立和經營模式的更新與升級。YIMENZI, founded in Shenzhen in 2015, is a professional women's clothing manufacturer focused on the beauty of women's unique personality and temperament. YIMENZI Brand Experience Store at Huizhou East Lake Fifth Street, back by Huamao Center in Huizhou Jiangbei area CBD, covers an area of 60 ㎡. In the era of information and big data, it’s a new attempt of YIMENZI to integrate offline and online business to establish its independent brand, from research, development, design, production to market. This Store and YIMENZI Huamao Center Flagship Store will transmit the concept of YIMENZI, establish the first impression with personality tone on this brand and update and upgrade its business model.


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當生活方式領域對品質、創新、美學有較高要求的企業或商業面臨轉型期,經營者產生期望通過將“實體空間店鋪”升級成為“品牌體驗店或旗艦店”,以構建或重建品牌風格基調、情感個性及顧客體驗時,自然會將一貫主張“力創高品、理想生活”品牌核心理念的LICO力高設計作為首邀設計合作伙伴。LICO力高設計團隊欣然接受了YIMENZI此次雙店空間的設計邀約。When enterprises or business customers in lifestyle field have high requirements for quality, innovation and aesthetics facing transition, operators will expect to turn mortar stores into brand experience stores or flagship stores to build or rebuild the brand style tone, emotional personality and customer experience. Naturally, LICO Design which advocating the core brand concept of “high quality, ideal ” becomes their first invited design partner. LICO's design team gladly accepted the invitation of YIMENZI to design its two stores.


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理想生活方式設計

Design of Ideal Life


50%DESIGN:櫥窗即空間,空間即櫥窗。YIMENZI衣門子廠牌體驗店(東湖五街店),空間方正,空氣流通,光線充足,但面積較小,同時離即將完工的YIMENZI華貿旗艦店的距離又非常近。50%DESIGN: Window is space, and space is window. YIMENZI Brand Experience Store (East Lake Fifth Street Store) owns a square space, good air circulation and sufficient light, but covers a relative small area. It’s close to the soon-to-be completed YIMENZI Huamao Flagship Store.


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LICO團隊基于“50%DESIGN”的設計理念,提出“向內擴容的半開放櫥窗式空間”的概念,以櫥窗即空間,空間即櫥窗的思路,作為本案的設計策略,結合女裝產品經營屬性,圍繞“吸引、引領、真我”的理念展開本案設計創作,也與華貿旗艦店在設計策略和創作上有所區別。Based on the design concept of "50%DESIGN",LICO team put forward the concept of "inward expansion of semi-open window-styled space". In LICO’s design strategy, window is space and space is window. They take the management attributes of women’s wear products into consideration and design around the concept of “attracting, leading and authentic self”. Of course, this Store is different from the design strategy of Huamao Flagship Store.


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向內擴容的半開放櫥窗式空間

Inward Expansion of Semi-open Window-styled Space


YIMENZI衣門子廠牌體驗店,在經營屬性上兼具線下臨街半開放式櫥窗功能和線上產品直播間功能。因此,設計師以一大、一小兩段弧形墻體和云步七階將原本“一眼看完”的空間橫向分為五個功能:入口模特及裝置展示、產品陳列、產品直播、試衣間及洗手間等功能區域;縱向衍生出儲藏備貨空間,云步階梯也是YIMENZI著裝出片的不二之選。是功能俱全的半開放櫥窗,亦是日常經營和夜間直播兩用的體驗空間。YIMENZI Brand Experience Store is a space that can be used as offline semi-open window-styled store and online live room. So, by making use of the arc wall and steps, the designers of LICO divide the space into five functional areas horizontally: entrance area for model and device display, product display area, live room area, fitting room area and washroom area. Vertically, a storage space is created and the steps is also a best decoration for customers to take photos in YIMENZI’s dress. It’s a multifunctional semi-open window-styled space that can be used as a space for daily operations and a night live room.


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光,是醒覺

Light is a Symbol of Awakening


女性的衣櫥,永遠少一件衣服。對美的無限追求正是女人的天性,正如眾多女性心目中那位來自加拿大小城蒙特利爾的男神,漂泊在現代都市的吟游詩人與低吟歌者Leonard Cohen在1992年創作的《Anthem》歌詞中所唱“不夠完美又何妨,萬物皆有裂痕,那是光照進來的地方?!泵恳淮芜x購衣服的體驗,都是女性平凡生活日常中的一次自我愉悅的“高光時刻”,也是女性對“自我”的一次向內探索和開發,是自我綻放和積極正向的面對生活的態度表達,是深層內在自我的醒覺。For women's wardrobes,there is always a lack of a dress. The infinite pursuit of beauty is a woman's nature.Just as the lyrics of Anthem that Leonard Cohen wrote in 1992 describes,“Imperfections don’t matter.There is a crack in everything,that’s how the light gets in.”Every experience of choosing clothes is a pleasant" highlight moment "in women's ordinary daily life. It is also an inward exploration and development of women's" self ". It is the expression of self-blooming and a positive attitude towards life, and the awakening of deep inner self.


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光,是吸引、引領,真我

Light is attracting, leading and authentic self


光是生命萬物自由生長的吸引力,是理想生活腳步向前的引領,是立體多面自在之我的降臨。有光,生命自然萬物顯現出千姿百態的樣貌;有光,萬物自然生長出多元豐富的肌理與特性;有光,萬物自然向人們打開了想象和創造的可能。服裝之于人,又何嘗不是日常生活中的光。有光,千人千面,個性多元,又因不同而得以相互產生吸引,連接,讓人們彼此之間產生了關系,和其光,同其塵。Light is the attraction of the free growth of all things in life, the guidance of the forward footsteps of ideal life , and the arrival of the three-dimensional and multi-faceted freedom. With light, life naturally shows a various of appearances. With light, diverse and rich textures and characteristics grow in all things in the nature. With light, all things in the nature opens up the possibility of imagination and creation. For people, clothing is just like the light in daily life. With light, every one shows its personal and diverse difference. We attract and connect each other due to that difference. Meanwhile, we establish relationship by attracting the light  and adopting the dust in the nature.


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面料的酣睡 / 個性的蘇醒

Insignificance of materials awakens individuality


美,本身是關注和專注的產物。明末文學家馮夢龍在《醒世恒言》中,曾言“美人美在骨相,不在皮相”,真正的美,經得起時間的沉淀,生活的磨礪。正如LICO團隊嘗試通過空間表達的“吸引、引領、真我” 理念一樣。Beauty, in itself, is a product of attention and focus. In the late Ming Dynasty, a writer Feng Menglong once said in his book Xingshihengyan, "the beauty lies in the bone, not in the skin". The real beauty can stand the precipitation of time and the hone of life. As the concept of “attracting, leading and authentic self ” that LICO team try to pass through the space expression. 


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YIMENZI衣門子女裝之美,在于顧客從走進YIMENZI的空間開始到挑選、換試新衣、到遇見中意之選的整個過程,正是YIMENZI幫助顧客完成從服裝款式、面料、剪裁的酣睡到客人個性的蘇醒,真我降臨的內心旅程。是從空間之美到產品之美,到獨特個性氣質蘇醒之美的奇妙體驗。

The beauty of YIMENZI lies in the process when customers come into the YIMENZI space to choose, try, and buy new clothes. It’s YIMENZI that helps customers to achieve the awakening of personality and starting a journey of inner heart. YIMENZI offers the customers a wonderful experience from the beauty of space to the beauty of the product, and finally to the awakening of the unique personality.


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女裝之美,在于面料的酣睡,個性的蘇醒。

The beauty of women clothes doesn’t lie in their materials,

but in the awakening of the personality.

女性的衣櫥,永遠缺一件衣服,

For the wardrobes of women, there’s always a lack of a dress.

或許正是女性的真正智慧之處。

This may be the true wisdom of women.

歡迎光臨,YIMENZI衣門子。

Welcome to YIMENZI.


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▲Plan @ 手繪圖

▲Plan @ 平面圖


項目信息
Information━

項目名稱:理想生活之衣門子女裝廠牌體驗店

Project Name:THE IDEAL LIFE OF YIMENZI EXPERIENCE STORE

項目地址:惠州惠城區東湖五街

Project Address:Donghu Five Streets, Huicheng District, Huizhou City

設計出品:LICO力高設計

Design Unit:LICO

主創設計:鐘良勝

Creative Designer:Eric Chon

設計團隊:曾穎琳、朱洋環、董華斌、駱秋月、陳國梁、馮文馨

Design Team: Zeng Yinglin, Zhu Yanghuan, Dong Huabin, Luo Qiuyue, Chen Guoliang, Feng Wenxin

攝影版權:鐘良勝

Photography Copyright:Eric Chon

品牌顧問:DRD 再定義

Brand Consultant:DRD

施工單位:Feng's Team

Construction Team:Feng's Team

客戶名稱:YIMENZI衣門子

Customer :YIMENZI

建筑面積:60 ㎡

Building Area:60 ㎡

完成年份:2022.09

Year of Completion:September, 2022


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鐘良勝 Eric Chon


LICO力高設計創始人&設計總監━LICO,在斯洛文尼亞語中表“面對”之意,契合力高品牌高度奉行“行與創”的經營理念與設計哲學。力,表能力、效能、盡力去做,謂之行;高,表觀念、維度、要創新高,謂之創。LICO認為,創新性、美學性、精神性的設計方案僅是“設計”工作系統的50%,設計執行的還原度、能效性、引導性則是“設計”工作系統的另外50%。
LICO, meaning "to face" in Slovenian, accords highly with its business and design philosophy of "doing and creating". LI (Chinese, 力), meaning ability, efficiency and doing one’s utmost, is doing; CO (Chinese, 高), meaning concept, dimension and reaching a new high, is creating. In the view of LICO, an innovative, aesthetic and spiritual design solution only accounts for 50% of the whole design system, and the other 50% is accomplished by its execution efficiency and guidance.


十數年來,LICO力高團隊,持守“理想生活創行者”的角色定位,始終以“客戶體驗與評價”作為設計工作的起點與終點,堅持以“50%DESIGN”的設計哲學,專注于理想生活的空間機能構筑、美學感知傳遞以及生活方式創建,為客戶提供“理想生活全案”,力圖幫助當代品質生活需求客戶實現“理想生活”的美好愿景。Over the past years, LICO team has adhered to its orientation of Initiator of Ideal Life, taken “the experience and comments of customers ” as the starting point and ending point of the design work and held onto the design philosophy of 50%DESIGN. Focused on the space function construction, aesthetic perception transmission and lifestyle creation of the ideal life, LICO provides "a whole ideal life plan" for its customers, trying to help those demanding for quality life to realize the beautiful vision of "the ideal life.



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